Our Story
At Mina Finery, we proudly represent Australian craftsmanship and a commitment to modest fashion tailored for women. Our creations are born from a deep admiration for the inherent beauty and unique essence of every woman. With a focus on addressing the diverse needs of Muslim women throughout life's various stages, we design garments that gracefully embrace femininity while honoring modesty.
Our mission is to craft timeless pieces that effortlessly merge elegance with versatility. We aspire for our garments to become cherished staples in your wardrobe, revered, cared for, and passed down through generations.
Drawing inspiration from our founder and creative director's heritage and personal passions, we infuse each design with captivating prints that reflect her rich cultural influences.
As a dedicated proponent of slow fashion, we prioritise quality over quantity, producing only a limited number of garments and collections each year. This deliberate approach aims to counteract overconsumption and overproduction, encouraging mindful purchasing decisions rather than impulsive buys.
A heartfelt note from Aisha, our Creative Director and Owner:
In everything I create, I am inspired by and remember my late mother; Emina - from which my label name is derived, who was the epitome of femininity. In fashion, she valued good quality & long-lasting pieces and in life she radiated love and sweetness which I hope translates in my business.
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