Intentional

what we stand for

At Mina Finery, we believe in the power of intentional purchasing and the value of thoughtfully made garments. Unlike traditional retail practices that rely on sales events like Boxing Day and Black Friday, we are committed to fostering a more sustainable approach to fashion. Our focus is on creating high-quality pieces that stand the test of time, both in style and durability. We take great pride in our design process, which emphasises craftsmanship and attention to detail. Each garment is made with care, ensuring that it not only looks beautiful but also lasts.

Discounting our products undermines the dedication and artistry that goes into their creation. We do not believe in promoting overconsumption or fast fashion; instead, we aim to encourage our customers to invest in pieces they truly love and will cherish for years to come. Our garments are produced in small, thoughtful quantities, allowing us to maintain high standards and minimise waste. Once a design sells out, we do not repeat it, making each piece unique and special.

By prioritising quality over quantity, we hope to shift the conversation around fashion toward a more conscious mindset. Our goal is to inspire our customers to appreciate the value of well-made clothing and to make purchasing decisions that align with their values. Together, we can create a more sustainable future, one intentional purchase at a time.